Keyword research is important for SEO for many reasons:<\/p>\n

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• If you don\u2019t know the actual search phrases people are using in Google, you risk optimizing your website for the wrong keywords.<\/li>\n
• Without analyzing the potential of a keyword, you don\u2019t know if it\u2019s a keyword you want to rank for.<\/li>\n
• Without doing research you cannot know for which keywords you can actually rank for and you might be targeting keywords you will never be able to rank well.<\/li>\n
• Keyword research will help you understand your industry and identify your true competitors.<\/li>\n
• Keyword research will give you a list of keywords to monitor their rankings and evaluate your SEO performance.<\/li>\n
• With keyword research, you get to know the size of your potential audience, a metric useful in setting marketing goals and creating growth plans.<\/li>\n<\/ul>\n

  Different types of SEO keywords<\/h2>\n

  When doing keyword research, you\u2019ll come across different definitions like \u2018seed keywords\u2019, \u2018focus keywords\u2019, ‘long-tail keywords’. It will be less confusing to know about the different types of keywords before starting your research.<\/p>\n

  Seed Keywords<\/strong> \u2013 Also known as the head<\/em>, focus,<\/em> or main<\/em> keywords, are usually or two words search phrases that have a high search volume. These keywords are also highly competitive with hundreds of websites competing for one of the top spots in the SERPS.<\/p>\n

  Here are some examples of seed keywords: \u2018SEO\u2019, \u2018Social Media\u2019, \u2018Online Marketing\u2019, \u2018diet\u2019.<\/p>\n

  Synonyms or closely related keywords<\/strong> – These are keywords closely related to each other. It’s keywords that have the same meaning but written differently.<\/p>\n

  Here are some examples: ‘how to replace a light bulb’, ‘how to fix a light bulb’, ‘how to change a light bulb’.<\/p>\n

  Long-tail keywords<\/strong> \u2013 Are search phrases consisting of 3 or more words. They have less search volume compared to head keywords but their intent is more specific.<\/p>\n

  Here are some examples of long-tail keywords: \u2018What is SEO\u2019, \u2018How to become an SEO Expert\u2019.<\/p>\n

  Semantically related keywords<\/strong> \u2013 also known as LSI keywords, are keywords that are related to each other conceptually.<\/p>\n

  For example, for the search phrase \u2018keyword research\u2019, some semantically related keywords are \u2018search volume\u2019, \u2018keyword analysis\u2019, \u2019google keyword tool\u2019.<\/p>\n

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