Hi Vivek
Thanks for your comment.
All the best
Alex
Hi Chevelle
It depends on the case. If you want to make sales faster then you should start with PPC and in parallel work on your SEO. In general, doing both can generate better results for your business in the long-term. In Google’s eyes, SEO is more valuable. PPC campaigns do not influence the Google organic results but SEO does.
I hope this helps
Alex