There are hundreds of digital marketing blogs on the web and it\u2019s practically impossible to follow them all. That\u2019s why we did our research and created a list of the 30 top blogs to follow to get your dose of digital marketing news, read digital marketing related articles and guides, and stay informed of what is happening in the industry.<\/p>\n
For each of the blogs listed below, we give you an estimate of their monthly search traffic and their most popular blog post.<\/p>\n
As you\u2019ll see, the most popular post on some blogs is not exactly what you might expect to find on a digital marketing blog. Browse through the list and judge for yourself, I\u2019m sure some results will surprise you.<\/p>\n
The traffic estimates and most popular pages were extracted using SEMRush in November 2020. The blogs are presented in the list in random order.<\/p>\n
Before we proceed to the results of our study, it\u2019s important to explain the criteria we\u2019ve used to craft this list.<\/p>\n
Content Quality <\/strong>\u00a0– I\u2019ve been in the industry for almost 20 years and it\u2019s easy for me to judge the quality of content when it comes to digital marketing related topics. All blogs selected below, publish high-quality content that is useful, actionable, and insightful. It\u2019s original content that can help you learn the various aspects of digital marketing from different angles.<\/p>\n
Author(s) reputation<\/strong> – Some of the blogs have content written by a single author and many of them have a group of writers. All writers are reputable authors that have the authority to blog about digital marketing.<\/p>\n
Publishing Frequency <\/strong>– I selected blogs that are active and publish content on regular basics. It makes more sense to me to follow active blogs so that there is something new to learn every time you visit.<\/p>\n
Domain Authority <\/strong>– With the exception of a few new blogs, all other blogs have a decent domain authority which is a clear sign that they are accepted as a reputable source of information from other blogs in the industry.<\/p>\n
Organic Traffic Levels <\/strong>– A successful digital marketing blog is expected to receive a decent level of organic traffic per month. If that\u2019s not the case then it means it is a new blog or the content is not good enough to get the attention of search engines. All blogs listed below receive thousands (or in some case millions) of visitors from search engines which is another indication that they are doing a good job overall.<\/p>\n
Marketing Topics Coverage<\/strong> – Since this study was for digital marketing blogs, the websites listed below cover a range of digital marketing disciplines and not just a single area.<\/p>\n
First on the list is the Reliablesoft Digital Marketing Blog (that\u2019s us). It\u2019s not the most popular blog in terms of traffic but its organic reach is growing steadily in the last couple of years.<\/p>\n
On the reliablesoft blog, you\u2019ll find content (articles, how-to guides, tutorials) covering all major digital marketing channels including:<\/p>\n
New content is published on a weekly basis and we make sure that our existing content is updated regularly to stay relevant with the latest changes in the industry.<\/p>\n
The best way to follow our updates is to register for our newsletter. Besides getting notified of new posts, you\u2019ll also enter our \u2018Resources\u2019 portal, and download a bunch of free resources and ebooks.<\/p>\n
Visit Reliablesoft Blog<\/strong><\/a><\/p>\n
Founded by industry veterans Danny Sullivan and Chris Sherman, Search Engine Land was one of the first sites to report updates in the industry even before \u2018digital marketing\u2019 was a concept.<\/p>\n
Despite their name, the site reports on everything that is related to online marketing from SEO to SEM, Google, Bing, Facebook, and other social media networks.<\/p>\n
It\u2019s one of the sites I visit regularly to read the daily digital marketing news.<\/p>\n
Visit Search Engine Land<\/strong><\/a><\/p>\n
This is my favorite website and referenced it a number of times in my blogs and courses. Barry Schwartz is doing a fantastic job informing us of important announcements or updates happening in SEO and Google.<\/p>\n
His blogs are specific and to the point without the extra (and sometimes unnecessary fluff). I highly recommend following Search Engine Roundtable and add it to your daily list of websites. If something important is happening that may affect your work as a webmaster, you\u2019ll definitely know about it.<\/p>\n
Visit Search Engine Roundtable<\/strong><\/a><\/p>\n
Neil Patel is a well-known marketer and his blog could not be missing from the \u2018best digital marketing blogs\u2019 list.<\/p>\n
Neil does an incredible job with digital marketing. He is not only teaching digital marketing through his blog but he is also demonstrating how to use the various techniques to build your blog\u2019s traffic, YouTube channel following, and in general an online brand.<\/p>\n
I\u2019m following Neil for years and in case you\u2019re not aware of this blog yet, it definitely worth visiting, there is a lot to learn for beginners and even the more experienced marketers.<\/p>\n
Visit Neil Patel Blog<\/strong><\/a><\/p>\n
If you want to learn everything there is to know about content marketing, then reading the Content Marketing Institute blog is your best bet. The site has hundreds of articles related to content marketing and digital marketing topics.<\/p>\n
It is updated daily and it is one of the authoritative sources for content marketing. It\u2019s no surprise that their most popular post is a simple answer to a common question many beginners have, what is content marketing.<\/p>\n
Visit Content Marketing Institute<\/strong><\/a><\/p>\n
One of the authoritative blogs on social media marketing related topics is Social Media Examiner. The blog combines content from its own authors and from carefully selected digital marketing experts.<\/p>\n
All their blogs are highly actionable and while their main area of expertise is social media networks, you can also find content related to other digital marketing channels.<\/p>\n
The blog is updated several times a week with new content but you can also find complete guides, reports, and studies for all major social networks.<\/p>\n
Visit Social Media Examiner<\/strong><\/a><\/p>\n
Started as a competitor of Search Engine Land, Search Engine Journal is now one of the most complete digital marketing portals. They publish several articles per day covering a wide range of topics such as SEO news,\u00a0 PPC news, Google news, and more.<\/p>\n
Besides \u2018news-related topics\u2019 they also publish how-to-guides, tips, and actionable articles. It\u2019s a great website to follow on a daily basis and it\u2019s not surprising that they get close to 2M visits per month from Google search alone.<\/p>\n
The only downside is the excessive use of ads and popups that sometimes is distracting to the user. If they choose to go with less aggressive advertising, I\u2019m sure that their traffic and follower base will increase even more.<\/p>\n
Visit Search Engine Journal<\/strong><\/a><\/p>\n
What if you approach blogging as a business? In other words, instead of being a blogger and care only about publishing content that you write yourself, what can you achieve if you take a business approach to blogging? Well, Adam Enfory can give you the answer.<\/p>\n
Adam started his blog a few years ago and in a relatively short period of time, he managed to get his traffic to over 400K visits per month and his yearly revenue to a nice six-figure.<\/p>\n
I highly recommend reading this blog and subscribing to his free email course. Adam will give you a new perspective on digital marketing and help you think of a different approach you can follow to grow your blog or online business<\/strong><\/a>.<\/p>\n
Visit Adam Enfroy Blog<\/strong><\/a><\/p>\n
Tommy Griffin\u2019s digital marketing blog is a great place to learn digital marketing<\/strong><\/a>. Tommy has been in the industry for years and used to work with big companies like Airbnb and Paypal.<\/p>\n
The articles on this blog are thorough but easy to follow even for beginners. Besides reading the blog content, I also suggest taking looks at the \u2018Digital Marketing Strategy Guide\u2019. It\u2019s a complete guide on how to run successful digital marketing campaigns<\/strong><\/a>.<\/p>\n
Visit ClickMinded Blog<\/strong><\/a><\/p>\n
SEMRush<\/strong><\/a> is my preferred digital marketing platform. I\u2019ve explained why here<\/strong><\/a> and here<\/strong><\/a>.<\/p>\n
Visit SEMRush Blog<\/strong><\/a><\/p>\n
Hubspot is the most popular digital marketing blog ranked by estimated monthly search traffic. With more than 13M monthly visits from Google search, Hubspot dominates the online marketing industry.<\/p>\n
As expected, in their blog you\u2019ll find thousands of articles covering topics that are directly and indirectly related to marketing on the web. They have guides, how-to articles, presentations, templates, and other content types to help you build your skills on a variety of topics.<\/p>\n
It is a surprise though that their most popular blog post is about \u2018Famous Quotes\u2019 and not something that is related to Internet Marketing.<\/p>\n
Visit Hubspot Blog<\/strong><\/a><\/p>\n
An informative website that all digital marketing professionals should follow is the Digital Marketing Institute blog.<\/p>\n
As you might have expected, in their blog they publish content related to digital marketers. They have articles to help you get into digital marketing, articles for beginners, and articles for improving your digital marketing skills.<\/p>\n
It\u2019s a good blog to follow and this is reflected in the monthly traffic which is more than 280K per month.<\/p>\n
Visit Digital Marketing Institute Blog<\/strong><\/a><\/p>\n
Think With Google is a blog created by Google employees. If you want to get updates on Google products, learn how Google is using digital marketing, read case studies published by the various Google teams, then you should follow the Think With Google blog.<\/p>\n
I found this blog a very useful source when it comes to looking for case studies and research data to reference in my blogs. New content is published on a daily basis and it\u2019s definitely one of the blogs to add to your watch list.<\/p>\n
Visit Think With Google<\/strong><\/a><\/p>\n
The Google Keyword Blog is Google\u2019s own blog. It\u2019s not a pure digital marketing blog but it was included in the list because it is used as one of the mediums Google is using to communicate changes made to Google search and to other Google products.<\/p>\n
These changes can indirectly affect your digital marketing efforts and that\u2019s why it\u2019s is highly recommended to follow Google\u2019s blog and get notified of the updates.<\/p>\n
Visit Google Keyword Blog<\/strong><\/a><\/p>\n
Marketing Land is the sister website of Search Engine Land. Third Door Media, the company behind the two sites, launched Marketing Land so that they can report on all things marketing and not just search.<\/p>\n
Content published on the site is more focused on the different types of digital marketing and suited to online marketing managers, CMOs, and other professionals who want to follow what is happening in the industry from a manager\u2019s perceptive.<\/p>\n
Visit Marketing Land<\/strong><\/a><\/p>\n
Almost all marketers know Yoast because of Yoast SEO, one of the most popular SEO Plugins. Well, in addition to their plugins, Yoast maintains an active SEO blog and from their monthly traffic, a popular one.<\/p>\n
While the primary focus is SEO, they regularly publish content related to other Internet marketing channels and that\u2019s why it\u2019s included in the list.<\/p>\n
I follow their blog and subscribed to their newsletter because their content is good and to the point. They give you the information you need to know without filling a page with unnecessary information to reach a word count.<\/p>\n
Visit Yoast Blog<\/strong><\/a><\/p>\n
Backlinko was founded by Brian Dean. Brian is one of the most recognized SEO experts<\/strong><\/a>. This is mainly because of the content he is publishing on his blog and his YouTube channel. Brian\u2019s blogs are actionable, packed with nice graphics and research data.<\/p>\n
Visit Backlinko Blog<\/strong><\/a><\/p>\n
If you search Google for SEO, you\u2019ll find Moz blog at the top of the results. Their beginners to SEO article is their most popular blog post and generates a large portion of their monthly search traffic.<\/p>\n
Moz (previously SEOMoz) is one of the oldest and most respected blogs in the industry. All posts published on their blog have something to say and unlike other marketing blogs, they don\u2019t publish any type of content but only helpful content with a purpose.<\/p>\n
Visit Moz Blog<\/strong><\/a><\/p>\n
Wordstream was founded by digital marketing veteran Larry Kim. Larry created the blog to support his online advertising (PPC) tools and soon it became one of the leading blogs in digital marketing.<\/p>\n
The company was acquired by Gannett in 2018 and with 3.6M monthly search traffic is one of the most visited blogs. It is updated several times per week.<\/p>\n
Visit Wordstream Blog<\/strong><\/a><\/p>\n
Another blog supported by the team behind a popular SEO tool is Ahrefs Blog. Ahrefs is a great tool and a direct competitor to SEMRush. In their blog, they publish articles and step-by-step guides on how to perform various SEO tasks or take advantage of different marketing techniques.<\/p>\n
It\u2019s always a pleasure to read content from the aAhrefs team and a highly recommended blog to follow.<\/p>\n
Visit Ahrefs Blog<\/strong><\/a><\/p>\n
Omniconvert is not one of the most visited blogs but they really have great content and soon enough their traffic will grow even more.<\/p>\n
Their main focus is conversion rate optimization and eCommerce but through their guest authors, they provide content for other digital marketing disciples as well.<\/p>\n
Visit Omniconvert blog<\/strong><\/a><\/p>\n
One of the smartest persons I follow online is Patt Flynn, the founder of Smart Passive Income blog.<\/p>\n
Patt\u2019s has a great Podcast show and YouTube channel and gives less attention to written content and blogs. That\u2019s why his monthly blog traffic does not reflect the success he has on the other channels.<\/p>\n
Long story short, if you want to learn digital marketing and in particular affiliate marketing, Patt is the person to follow.<\/p>\n
Visit Smart Passive Income Blog<\/strong><\/a><\/p>\n
CoSchedule\u2019s marketing blog is one of the top marketing blogs to follow. Their monthly traffic has passed half a million monthly visits and this mainly due to their blog content.<\/p>\n
CoSchedule\u2019s approach is publishing detailed blog posts based on research data, something that makes their content useful and unique. Their main focus is analytics, email marketing, content marketing, and social media marketing.<\/p>\n
Visit Coschedule Blog<\/strong><\/a><\/p>\n
BuzzSumo is known for its digital marketing platform. Through Buzzsumo you can research and find high performing content on social media and across the web.<\/p>\n
In the BuzzSumo blog, you can find articles related to influencer marketing, content marketing, digital PR, and Video Marketing. Content is written by the BuzzSumo team and by selected Guest authors.<\/p>\n
One of the most useful aspects of their blog is that in some articles they use data based on their own research.<\/p>\n
Visit BuzzSumo Blog<\/strong><\/a><\/p>\n
This is a new but very promising blog. I added it to the list despite the fact that they have a low domain authority and traffic. When I first visited FounderJar I really liked their content and I\u2019m sure that over time this will be reflected in their DA and traffic.<\/p>\n
Their main focus is to help beginners start a grow an online business using effective digital marketing strategies.<\/p>\n
Visit FounderJar Blog<\/strong><\/a><\/p>\n
Founder Magazine was founded in 2013 and after making a series of interviews with Word class entrepreneurs like Richard Branson, their traffic and reputation took off.<\/p>\n
In the Founder blog, you\u2019ll find a plethora of articles related to growth hacking marketing. Most of the articles are written by established business owners and are based on their experience building different types of online businesses.<\/p>\n